John D’Ambrogio, Sharon Michnay and Pam O’Connor, veteran industry leaders in relocation and real estate (D’Ambrogio and O’Connor live in the Chicago area), were recently interviewed in RIS media for an article “Opening the Door to New Possibilities in 2009 and Beyond “ in which they commented on the changing face of real estate and relocation in a web 2.0 age.
D’Ambrogio on “google” – The first thing someone will do is Google us,” says D’Ambrogio, “so it is crucial to have a robust, content-rich website and ‘own’ that first Google results page. We tell our agents that they’ve been interviewed long before they’ve gotten the opportunity for that initial meeting with the client.”
Michnay on “blogging” – “It’s fun to read the blogs,” says Michnay. “It allows you to see the personality of the agents or executives, and that’s really the best way to build a relationship with the consumer during that phase and become the person they want to talk to and view properties with.”
And O’Connor on “customer care” – “If you can get companies to utilize the customer care or corporate services departments, this generates more leads and allows agents to help their clients and not have to use their time to go out and prospect. It’s the ideal fit.”
Inman News recently held their latest Real Estate Connect in New York City producing a lot of valuable information and quality lessons that we can all start to implement. In the coming week I will be posting some of the videos that I find most constructive and look forward to your input and thoughts as well.
My friend and colleague Dave Collins shared some eye-opening insight with his recent blog post entitle “Imagine if you will” in which he discusses the not-so-imaginary concept of “lifestyle searching” in which the tail doesn’t quite wag the dog the way a typical search for Chicago real estate might pan out.
While there is obvious logic in basing your search upon price/size/etc. his point (which certainly will ring true for transferees) is that, even when guided by relocation counselors and co-workers, many transferees truly don’t know the areas they might want to focus on. It’s ironic that he compares the “olden days” of the 80s as an approach we in the new millennium should be focusing on.
I look forward to reading beyond his teaser introduction blog post on this subject! Since Dave represents onboard I have the sneaking suspicion we will hear a lot of good information about lifestyle search/mashing/and letting the lifestyle drive the search!
A recent calculation by HIS Global Insight and National City Corp. looked at the largest 25 U. S. cities (metro areas) to see how they stacked up in terms of price increases/decreases. While we were nowhere near Seattle (up 14%) or Washington (up 8%) - Chicago held its own – down only 3% (on AVERAGE). In fact, only seven metro areas posted gains (the aforementioned companies plus Phoenix, Milwaukee, Philly, LA and Baltimore). Still, despite the drop we were nowhere near areas like Boston (down 16%), San Diego (off 19%) or San Francisco (down 16%).
Are we in a correction? Yes. Will it affect transferees relocation to/from Chicago? Yes of course, since every market is different – Real Estate is local! But particularly if you’re relocating from Chicago, you’re in pretty good shape in the long run….
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