Chicago Relocation

Selling luxury when consumers are searching “foreclosure”

March 2, 2010

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How do you get people to search for your home when the searches “foreclosures” and “search free foreclosures” are at historical record highs?  Information published by both Hitswise and The Wall Street Journal indicates that those searches have reached their highest levels in years. 

Well, while less people are searching luxury real estate  these days, those who do are serious about buying. So the same rules apply – make sure you have descriptive listings of your property; use a Realtor who will promote your listing with e-blasts to potential buyers, agents AND potential buyers.  Also make sure the have a luxury real estate network affiliation that can help drive those buyers to you.  Those buyers are still out there, you just need to know how to market to them!