Chicago Relocation

What is luxury?

April 29, 2010

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Forbes Life recently ran an editor’s note entitled “Credit Worthy” by Gary Walther. His points were intriguing – why, as the Dow takes a dive, does the interest in luxury lifestyle often rise? Yes the wealthy will always have money and now is an incredible buying opportunity, especially in Chicago Luxury Real Estate.  But the article had some interesting other points, particularly that price is not the essence of luxury, it’s a by-product.

So maybe it is more of the craftsmanship than an overinflated price that makes something “luxury.”

Don’t fixate on the incredible price tag that comes with some of Chicago’s luxury developments – if you’re in that price range look at the things like views, craftsmanship and upgrades. Spend the time to determine what luxury is – quality construction, careful attention to detail, etc.  

Luxury is not your possessions, it’s your lifestyle!


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