Chicago Relocation

“Je t’aime l’avenue Michigan? Mi piace la Via Stato?

December 19, 2009

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While speaking some time ago at an international real estate conference in Rome, I reminded myself that  I’ve heard Japanese, Italian, French and Spanish right outside my office while doing holiday shopping on Michigan Avenue. 

While Chicago has always been a draw for tourists, Chicago is still a haven for luxury (and luxury bargain) shoppers from around the world. I hosted a couple from our network affiliates in Valencia, Spain not long ago, Inmobiliaria Rimontgo - it’s a great website by the way, especially since they feature a number of U. S. listings in four languages!). Using my best high school Spanish I learned that my new friend Susana was spending about 50% what she would spend in Valencia for the same (mostly European!) luxury items – clothing, leather, watches, etc! Ralph Lauren, Prada et al are doing OK these days; Hey, if it boosts our economy, more power to them! 

Having lived in the Chicagoland area my entire life, and having spent 15 years downtown every day, most of them on Michigan Avenue, it’s amazing the slow but steady increase in foreigners walking up and down the Mag Mile – a 25% increase this year alone, per the Chicago Office of Tourism! We’ve always known that Michigan Avenue, and especially Oak Street, were the luxury capitals of the Midwest.


Check out Macy’s windows this year – They’re great.


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