Chicago Relocation

A Realtor’s Guide to Memory Management

January 30, 2013

Filed Under
Blog Author Image
John D’Ambrogio

The following are some comments from Baird & Warner‘s Elizabeth McGrath.

With all the facts, details, and updates in real estate it may sometimes feel like you’re memory just can’t keep up.  However, memory improvement is possible.  Joshua Foer, the 2006 United States Memory Champion, has great advice on how to perfect the “art of memory” particularly in the real estate industry.  Below are three tips Foer offered to Realtor Magazine.

Just Be

The first step towards spotless memory is to be present and alert.  Surprising new studies find that multitasking actually may do more harm more than good.  The Proceedings of the National Academy of Science (PNAS) says “processing multiple incoming streams of information is considered a challenge human cognition.”  Doing too much at once won’t allow your brain to properly process and aggregate the information thus hindering your memory.

“Aaaaaannnnndddd ACTION!”

Second, Foer says moving images (mini-movies) are the easiest way to remember bland facts.  Transforming information into short movie like scenes will cause the scene to pop into the front of your brain connecting the facts and the play.

Example: Matt, a new client, would like a two bedroom condo so he can use the second bedroom as a home office.  Close your eyes and imagine Matt sitting behind his desk making a phone call.  This dynamic scene contains all the information you need and it sticks out in your brain.

Yoga Elephants

Finally, meeting new people can prove to be a pitfall for name recollection.  To fix this, Foer suggest imaging something, funny, bizarre, grotesque, or just plain out of the ordinary happening to or around your new acquaintance.  If you were meeting me – Elizabeth – picturing an elephant practicing yoga behind me would be memorable and it would create an association between Elizabeth and Elephant.  The more unique the image, the easier it will be to remember the name.

I have started to use these tips and I have to say they do work.  Ironically my problem has been remembering to use the tips in the first place, but I feel that with practice it will become second nature.  At the very least Foer’s ideas make everyday life much more vibrant and fun and that’s always something I always appreciate.